As the holiday season approaches, it’s essential to stay organized and ahead of the curve in your real estate business. Your virtual assistant (ExecAssist VA) can play a key role in ensuring your holiday activities run smoothly, keeping you connected with clients, vendors, and your community. Here are the top 5 things to collaborate on with your ExecAssist VA to prepare for the 2024 holiday season:
1. Organize and Update Your Christmas Card List
Sending holiday cards is a timeless way to connect with clients and remind them of your ongoing support. Your ExecAssist VA can:
- Update your client database: Ensure you have the correct mailing addresses, especially for clients who may have moved during the year.
- Segment the list: Separate VIP clients, past buyers and sellers, and sphere of influence (SOI) to create personalized messages.
- Order custom cards: Have your ExecAssist VA coordinate the design and ordering of branded cards with a personal message, whether you’re sending physical cards or digital e-cards.
2. Plan and Promote Your Pie Event
A “Pie Giveaway” event is a festive and appreciated way to give back to your clients. Your ExecAssist VA can handle:
- Invitations and RSVPs: Send invitations via email or direct mail, manage RSVPs, and follow up with clients who haven't responded.
- Coordinate vendors: Source pies from local bakeries, ensuring they can accommodate your order and have everything ready for pick-up or delivery.
- Event logistics: Schedule the venue, confirm dates and times, and help you set up a system for distributing pies efficiently.
3. Arrange a ‘Letters to Santa’ Program
Engaging your community through a fun, family-friendly activity like a “Letters to Santa” program can boost your visibility during the holidays. Your ExecAssist VA can:
- Create promotional materials: Design flyers, emails, and social media posts to announce the program and encourage participation.
- Set up a submission system: Create an easy way for children (or their parents) to submit letters, whether through an online form or a dropbox at your office.
- Respond to letters: If you want to send personalized replies from "Santa," your ExecAssist VA can assist in crafting and mailing the letters back to the kids.
4. Prepare Holiday Gifts for Your Favorite Vendors
Showing appreciation to your key vendors—like home inspectors, photographers, and title companies—strengthens your business relationships. Your ExecAssist VA can:
- Create a vendor list: Identify which vendors have been essential to your success over the past year and decide on appropriate gifts.
- Coordinate gifting: Source and purchase thoughtful gifts, whether it's a holiday basket, branded merchandise, or a handwritten note.
- Manage delivery logistics: Your ExecAssist VA can schedule the delivery or mailing of gifts to ensure they arrive before the holidays.
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5. Coordinate Holiday-Themed Social Media and Email Campaigns
Staying top of mind with clients during the holiday season requires a well-executed digital strategy. Your ExecAssist VA can:
- Schedule holiday posts: Plan out a series of festive social media posts, including client appreciation messages, behind-the-scenes content of your pie event, and holiday greetings.
- Craft email campaigns: Send out personalized holiday emails, promoting your events and thanking clients for their trust over the past year.
- Engage with followers: Your ExecAssist VA can monitor and respond to social media comments and messages, fostering engagement during the season.
By teaming up with your ExecAssist virtual assistant on these tasks, you’ll be well-prepared to spread holiday cheer while maintaining strong client relationships and vendor partnerships. Your ExecAssist VA’s support allows you to focus on what you do best—serving your clients—while ensuring that your holiday efforts are organized, personal, and memorable.