Rethinking Onboarding In The Brokerage Offices

Rethinking Onboarding In The Brokerage Offices

Onboarding is the process of integrating real estate agents into a brokerage, and it is an important step that should not be overlooked. This is especially true for real estate agent offices, as the right training can help agents increase their efficiency and maximize their earning potential. Unfortunately, many brokerage offices do not put enough emphasis on the correct aspects of onboarding, and this can result in agents who are ill-prepared to succeed in the business. 

The first step in onboarding new real estate agents is to ensure that they understand the culture and values of your company. This is where KPA'ing comes into play. My offices do not do this at all or do it well after the agent has joined the brokerage.  This is a mistake.  By defining your company's culture, mission, vision and values, you can help new agents understand the expectations and goals of the company, and ensure that they are aligned with your vision. This is important because it helps to create a sense of purpose and direction for agents, which can motivate them to work harder and produce better results.

Once your new agents understand your company's Mission it is important to provide them with the right tools and training to succeed in the business. While there are many training programs out there, one that is particularly effective is Quantum Leap. This program helps agents develop critical thinking skills, and provides them with the techniques and tools they need to make more money and save time. We highly recommend that you have your agents attend this program so that they can become more effective and efficient in their work and your current ALC and top agents should be teaching it. 

Another important aspect of onboarding is leadership training. Real estate agents are often independent workers, but they still need strong leadership to guide them in the right direction and help them succeed. For the Operating Principal and Team Leader, it is important that you focus on leadership development for your staff so that your agents can feel supported and motivated. This can include workshops, coaching, and other forms of training that help develop leadership skills, such as communication, delegation, and team building.

In addition to leadership training, it is important to provide ongoing support and coaching for your agents with practical skillsets. Real estate is a competitive business, and agents need to be able to adapt and evolve to stay ahead. This means that they need regular feedback and guidance, as well as access to resources and tools that help them stay up-to-date with current trends and technologies. By providing ongoing support and coaching, you can help your team stay motivated and engaged, and help them continue to grow and succeed in the business.

In the fast-paced, competitive world of real estate, staying on top of cutting-edge technology is no longer a luxury – it's a necessity. This is especially true for new agents who are just starting their careers. Real Estate Tech Systems Training plays an invaluable role in equipping these newcomers with the knowledge and skills they need to navigate the digital landscape of property dealing. This training introduces them to an array of technological tools, from CRM systems and virtual tour software to data analytics platforms and social media marketing strategies. These tools can streamline their workflow, improve their client relationships, and ultimately, boost their sales performance. But more than just learning how to use these tech systems, it's crucial for new agents to understand how to effectively integrate them into their daily operations. With proper training, they can harness the full potential of real estate tech, enabling them to stay ahead in this dynamic industry, respond swiftly to market changes, and provide top-notch service to their clients.

Onboarding is a critical step in the success of any real estate agent office. Investing in the agent services coordinator is an investment in your agent's success.  The big thing that needs to change to affect a more positive onboarding experience is that the ASC and the DOFI needs to spend less time behind their screens and more time sitting with the agents and teaching classes.  ASC and DOFI should not be spending more then 2 hours a day behind their screens in order to provide the best customer and agent experience possible.

Then by KPA'ing, attending Quantum Leap, and focusing on leadership development, and in depth tech training and practical workshops you can ensure that your agents are well-prepared to succeed in the business. Additionally, by providing ongoing support and coaching, you can help your team stay engaged and motivated, and continue to grow and evolve in their careers. As a CEO, it is your responsibility to invest in your team by providing them with the right training and resources, so that they can become the best agents they can be.

According to Jason Abrams at KWRI here is what agents need?

  • Newsletter
  • Office runner
  • Organizer for agents
  • Survey on regular basis to check in on needs

To learn how an EA Leverage VA can empower your ASC to be in front of your agents instead of in front of their screen schedule a discovery call with us TODAY!


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