In the world of real estate, every home holds its own charm and character. Some properties stand out from the crowd due to their quirky features, unconventional layouts, or distinctive designs. While these homes may not fit the traditional mold, they have the potential to capture the imagination of buyers looking for something truly unique.
As a real estate agent, embracing and effectively marketing these quirky properties can be a game-changer for your business. In this blog post, we will explore strategies and tips to help you successfully market and sell homes with quirky features. From highlighting their eccentricities to targeting the right audience, we will guide you on how to turn these unconventional homes into desirable assets.
Tell a Wonderful Story
Every home has a tale to tell, and unique features are the main characters of this narrative. The mid-century modern built-ins or the reclaimed wood ceiling beams are not just functional; they have histories. When listing your home, craft a story that potential buyers can see themselves in. Maybe the hand-crafted fireplace is where they’ll hang their holiday stockings, or the Juliet balcony is where they’ll sip their morning coffee. Buyers love to buy into a lifestyle, not just a structure.
Professional Photography: Bringing Character to Life
They say a picture is worth a thousand words, and this holds especially true when it comes to showcasing homes with unique features. Investing in professional photography ensures that every nook and cranny of your property is captured in its best light. A skilled photographer will have an eye for detail, capturing the essence of your home's character through carefully composed shots. From the intricate details of stained glass windows to the whimsical quirks of unconventional layouts, professional photos bring out the true beauty of your property.
In addition to high-quality photos, consider incorporating videography into your marketing strategy. Videos provide a dynamic and immersive experience for potential buyers, allowing them to virtually step into the quirks and perks of your property. A 360-degree tour can showcase the unique features from every angle, giving viewers a comprehensive understanding of the space. By bringing the home to life through video, you create a deeper connection between the buyer and the property, sparking their imagination and desire to explore further.
One of the magical aspects of photography is the ability to manipulate lighting to create stunning visuals. When capturing homes with unique features, taking advantage of the golden hour - the period shortly after sunrise or before sunset - can work wonders. The warm, soft light of this time of day can make stained glass windows dazzle, accentuating their intricate designs. By scheduling photo and video shoots during golden hour, you ensure that your property's quirks truly pop, leaving a lasting impression on potential buyers.
Use the Right Keywords
In today's digital age, where home buyers are increasingly relying on online platforms to search for properties, it is crucial to make your listing stand out and attract attention. One way to achieve this is by using the right keywords, which can be considered as SEO for your home. Just like optimizing a website for search engines, optimizing your listing with relevant keywords will make it more searchable and increase its visibility to potential buyers.
When crafting your listing description, it's important to highlight unique features that make your home special. If you have a serene Zen garden that offers tranquility amidst a bustling world or an exquisite Art Deco chandelier that adds a touch of vintage elegance, ensure these standout features are prominently mentioned and easily discoverable through search.
By incorporating these distinctive keywords into your listing, you increase the chances of attracting buyers who specifically search for homes with those desirable features. This targeted approach helps you connect with potential buyers who are looking for exactly what your property has to offer.
Remember, in a sea of countless listings, using the right keywords can make all the difference in drawing attention to your home. So, utilize the power of keywords to optimize your listing and make it more clickable, ensuring that your unique features are highlighted and searchable for potential buyers to find.
Host Creative Open Houses
When it comes to showcasing unique homes, standard open houses simply won't suffice. Instead, why not consider hosting a 1920s-themed soirée, exuding Gatsby-esque glamour? Or perhaps an immersive zen open house, where potential buyers can bask in the experience of heated bamboo flooring after removing their shoes? By creating a memorable and standout property tour, you can leave a lasting impression on potential buyers and set this home apart from the rest.
Focus on the Positives
Each feature possesses unique advantages that are vital to showcase to potential buyers. From the sunken living room that goes beyond being a conversation pit; to how it creates a warm and intimate gathering space. The roof terrace may appear luxurious, yet it provides an urban oasis, a private escape from the bustling city life. Ensure your buyers comprehend not only the features but also the underlying benefits they offer.
Get Social
Social media becomes your best friend when it comes to flaunting your home's unique features. Platforms like Instagram and Pinterest are visual wonders that can captivate a wide audience with your home's distinctive traits. And guess what? A well-placed hashtag might just introduce your Victorian-era tessellated tiles to a homebuyer who's been longing for exactly that! So, get ready to make this home the talk of the town! When you are ready let ExecAssist craft an exceptional social media package with your Golden Hour Photos.
Price It Right
Now, let's discuss the hot topic: pricing. While it may be tempting to put a high price on this one-of-a-kind home, it's important to remember that the right price is what ultimately leads to a successful sale. Doing the right market research and comps will help you grasp how the unique features of this home influence its value. It's a delicate balance between not undervaluing the property and not pricing it out of the market.
Tell the Truth, the Whole Truth
Transparency plays a pivotal role in the process of selling a home. The inclusion of an unconventional office space within a loft can either be a hit or miss depending on the buyer's preferences. Being forthright about the distinctiveness of the property fosters trust and aids in finding the perfect buyer who truly values the property in all its glory, quirks included.
If all of this sounds like alot and you do not have a listing manager or a virtual assistant, The Option Listing Services can handle this for you.
Alright folks, here's the deal! Selling a home with unique features doesn't have to be intimidating at all. It's all about showing off what makes your property a real treasure. With the right approach, this distinctive home won't just be another listing; it'll be THE listing!
And hey, in a world full of ordinary, those one-of-a-kind homes are the hidden gems just waiting to be discovered. So go ahead, happy selling!