Before recording your video, make sure to familiarize yourself with the main points of the sample content either by memorizing it or by copying it directly into a teleprompter. Feel free to customize certain sections to match your speaking style and business. Pay close attention to the highlighted words or sentences, as they may require revision to suit your needs perfectly.
Step 1: Setting the Scene
Find a well-lit spot in your office or home with a clean and appealing background. If possible, choose a location with ample natural light from windows. The lighting should be positioned behind you, illuminating your face. Ensure there are no harsh overhead lights creating unwanted shadows.
Step 2: sample content Preparation
Create your sample content with ease using a teleprompter app. Numerous options are available for both iOS and Android platforms. For iPhone users, consider "Teleprompter for Video," while Android users can try "Nano Teleprompter." Another excellent choice is "PromptSmart Pro" which offers a unique voice tracking feature that scrolls the text alongside your speech.
Step 3: Recording
Once your sample content is loaded in the teleprompter app, start recording by pressing the button on your camera. Speak naturally, as if you're having a friendly conversation. Ensure eye contact by looking directly into the camera lens. Keep a smile throughout the video to make it engaging and inviting.
Step 4: Share with the World
After wrapping up your video recording, it's time to unveil your masterpiece to your eager audience. Whether you choose to send a personalized email, share it on social media, or circulate it within your network, your viewers will undoubtedly appreciate the effort you've put in. It's important to remember that video files can be quite sizable, so leveraging platforms such as YouTube or VidYard can ensure a seamless and effective sharing experience.
Step 5: Email Campaign
After completing your video, log in to your email marketing platform (such as Mailchimp) and configure your email campaign. As the centerpiece of your newsletter, embed the video, ensuring it holds a prominent position. Ideally, your newsletter should encompass at least four distinct content sections.
Sample Content 1
(Start with a warm and festive tone, speaking directly into the camera.)
"Hello, everyone! It's [Your Name], your trusted real estate advisor. As December arrives with all its holiday magic, I wanted to take a moment to connect with all of you, my valued friends, family, and clients."
[Segment 1: Seasonal Greetings]
"First and foremost, I want to extend my warmest December greetings to each and every one of you. This is a time of year to cherish the moments spent with loved ones, and I hope your homes are filled with the joy and laughter that the holiday season brings."
[Segment 2: Reflecting on the Year]
(Take a moment to reflect on the past year.)
"As we approach the end of the year, it's a perfect time to reflect on the journey we've all been through in 2023. I've had the privilege of assisting many of you in achieving your real estate goals, and I'm truly grateful for your trust and support. Thank you for allowing me to be a part of your lives."
[Segment 3: Local Market Update]
(Provide a brief overview of the local real estate market for December.)
"Now, let's talk a bit about the real estate market in December. It's a unique time with its own set of opportunities. While the market may appear to slow down, it's worth noting that this time of year can be an excellent time to buy or sell. If you have real estate plans for 2024, let's chat about how to get a head start."
[Segment 4: Community Involvement]
(Share any upcoming community events or your involvement in local initiatives.)
"Speaking of community, I want to mention a wonderful holiday event happening on [date] at [location]. It's a fantastic way to come together with neighbors and celebrate the season. I'll be there, and I'd love to see you too!"
(Conclude with a heartfelt message.)
"Thank you for joining me for this December message. I'm here to support you with your real estate needs and beyond. May your December be filled with warmth, love, and cherished moments. Wishing you and your loved ones a joyful holiday season and a fantastic start to the new year. Until next time, take care and enjoy this magical time of year!"
Sample Content 2
Realtor (Smiling, facing the camera): "Hi there, friends! It's [Your Name], your friendly neighborhood realtor, popping in to spread some holiday cheer!"
Realtor (Excitedly): "As we approach this joyful time of the year, I wanted to take a moment to wish all of you a very happy holidays!"
Realtor (Enthusiastically): "Whether you celebrate Christmas, Hanukkah, Kwanzaa, or any other holiday, I hope this season brings you warmth, love, and cherished moments with your loved ones."
Realtor (Warmly): "This past year, we've shared so many incredible moments together - from finding dream homes to helping families settle into new communities. It's been an absolute privilege to be a part of your journey."
Realtor (Reflective): "And as we wrap up this year, I want to express my heartfelt gratitude for your trust and support. Your satisfaction and happiness have always been my top priorities."
Realtor (Grateful): "I am truly grateful for each and every one of you. Your kind words, referrals, and continued support mean the world to me."
Realtor (Sipping from the mug): "So, as we wrap up this year and prepare for the exciting opportunities that lie ahead, I want you to know that I'm here for you every step of the way."
[Cut to images of beautiful homes and picturesque neighborhoods]
Realtor (Confidently): "If you or someone you know is thinking about buying, selling, or investing in real estate in the coming year, please don't hesitate to reach out. I'd be honored to help make your dreams come true."
[Cut to the realtor holding a "Happy Holidays" sign]
Realtor (Warmly): "Once again, from my heart to yours, I wish you a joyful holiday season filled with love, laughter, and unforgettable memories. Happy Holidays!"
Realtor: "See you all soon, and remember, home is where the heart is!"